Creating a shared mental model for a fragmented product ecosystem to secure executive alignment and guide future investment.
Building a research framework that elevated design from execution to a strategic engine for product decisions.
Redesigning the core application experience to match how brokers think under pressure.
Streamlining a "nightmare" document collection process to reach adoption targets.
Building a research framework that elevated design from execution to a strategic engine for product decisions.
I don't see design as a series of artifacts; I see it as a way to create a shared understanding in the face of complexity.
My work is focused on the "connective tissue" of the product:
Clarifying how users think before proposing how the system should act.
Turning fragmented qualitative and quantitative signals into coherent frameworks for prioritization.
Designing models that remain robust as they scale across multiple teams and surfaces.