Finmo: Optimizing expert workflows by reducing cognitive load

The challenge

Mortgage brokers work under extreme time pressure, yet we discovered that modifying application details in Finmo required repeated mode switching between viewing, editing, and saving across dense forms.

Collectively, these steps created cumulative friction:

Too many clicks and excessive scrolling

Loss of confidence that changes were saved

Risk of error and rework in high-stakes financial tasks

Defining the design problem

We realized the real problem was that the interaction model did not match how expert users think when they are under pressure. Mode switching introduced unnecessary decision points: "Am I editing or viewing?", "Did this save?", and "Where am I in the form?" We framed the problem as a structural interaction issue rather than a UI annoyance.

Navigating the tradeoffs

We explored three structural approaches to solve this:

We prioritized cognitive flow over familiarity. We implemented fixed section headings that remain at the top of the screen and simplified address fields into text with an "edit" link to reduce visual noise and scrolling.

Validating the new model

Because static prototypes couldn't capture these complex interactions, we built functional prototypes and tested them with brokers.

Always-on edit mode with Pacific design system