Level: Reducing friction in a high-stakes mortgage workflow

The challenge

Down payment verification is one of the most fragile steps in the mortgage process. Borrowers must gather months of financial documents across multiple accounts, while brokers depend on those documents being complete, accurate, and trusted. Before Level, we heard from brokers that:

We faced several concurrent puzzles:

“Getting bank statements is painful”

“It's a nightmare to track as amounts may be in various accounts”

There was simply too much "back and forth"

How we approached the work

I led design for Level from concept through launch, working across product, engineering, and customer success.

Our responsibility went beyond designing flows; we had to balance speed to market against trust and reliability while anticipating failure modes in third-party integrations for two distinct mental models.

Understanding the breakdown

We conducted interviews and workshops with mortgage brokers to understand where verification broke down.

Key insights included:

Balancing speed and reliability

To validate the market quickly, we made a strategic bet to use a third-party service for bank connections. This was a deliberate choice to accept reduced control in exchange for faster validation.

To manage this:

The turning point: Results and hard truths

Adoption

121% of initial target

Engagement

97 brokers initiated 318 document requests

Qualitative success

Broker community called service a “game changer”

 However, the third-party reliability began to erode the very trust we aimed to build.